If you are looking for the major sporting events in the Tyler, Texas area, you have come to the right site! Whether it’s football, basketball, golf, tennis, softball, and soccer, we will make every effort to bring those events to Tyler! 

Cindy Smoak has been in the sports industry dating back to her days as the Lady Lumberjack at Stephen F. Austin State University. She has the Texas Destination Marketing Certification and specializes in securing hotel rooms and sports venues, event coordination, site visits, and more. Contact Cindy for help with your next sporting event in Tyler.

We offer the following services for sporting events in Tyler.

All services are dependent on hotel room nights and/or the number of attendees.

  • Pre- and post-event meetings
  • Bid Presentations
  • Assistance with hotel blocks and rates
  • On-site visits
  • Public relations/media
  • Registration needs
  • Goodie bags
  • VIP gifts
  • Welcome speakers
  • Welcome packets
  • Restaurant discounts for teams
  • Special event planning
  • Materials for name badges

Cindy Smoak, TDM, STS
Executive Director, SPORTyler and The Earl Campbell Tyler Rose Award

Recruits new sporting events and promotes existing area sporting events.

(903) 595-7226


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The Earl Campbell Tyler Rose Award


East Texas Kick-Off Luncheon


Sports Venues