CONTACT:
Diann Bayes
President
dbayes@visittyler.com
903-595-7228
FOR IMMEDIATE RELEASE
Visit Tyler Wins Three 1st Place Awards at TACVB Annual Conference in Austin
[Tyler, Texas, August 26, 2024] – The destination marketing team of Visit Tyler took home three 1st place awards at the Texas Association of Convention & Visitor Bureau (TACVB) Annual Conference last week in Austin.
The team was recognized in their budget category of $501,000 - $1,000,000 for Meetings and Event Promotion; Leisure Tourism Marketing Campaign; and Website Design and Effectiveness.
President Diann Bayes accepted the awards. “I was so honored to have the hard work of our team be recognized by our peers at our annual conference. Regarding the awards, we have streamlined our promotions for meetings and events, by making it easier for event planners to locate our venue opportunities. For our industry to see the importance of those efforts was gratifying.
“I’m also very proud of the Leisure Tourism Marketing award, as that was focused on our promotion of Totality Tyler, the total eclipse marketing we shared leading up to the April 2024 event. With more than 50 area businesses participating in the eclipse, we recognize we would not have had the success we did without their help.
“In the Spring, Visit Tyler introduced a rebranding of the logo alongside a new website design,” stated Bayes. “I was delighted to be recognized for Website Design and Effectiveness.”
Visit Tyler is a division of the Tyler Area Chamber of Commerce. Henry Bell, Chamber President said, “We are very proud of the work of our Visit Tyler staff for their outstanding accomplishments this year. It is very gratifying to have them recognized by the state organization.”
The team at Visit Tyler and SPORTyler work diligently every day to increase visitation for our community, businesses, and families that rely on tourism dollars for their success and economic vitality.
According to Bayes, “Visit Tyler is fully funded by hotel tax dollars paid by visitors to the city in the form of the 7% hotel tax at accommodations. A portion of those designated funds are used for the Visit Tyler budget to promote the city to out-of-town guests. In 2023, visitors spent more than $365 million dollars at local attractions, restaurants, retail establishments, accommodations, and other tourism-related industries. In addition, overnight visitors attended sporting events, music-related activities, as well as sought medical procedures, referred to as medical tourism, in which visitors received services not offered in their own communities. The travel and tourism industry in Tyler is made up of more then 3,300 jobs supporting families across Tyler.”
For more information about Visit Tyler, please see VisitTyler.com or follow along on social media @VisitTyler.
About Visit Tyler:
Visit Tyler is the official destination marketing organization for the City of Tyler. Dedicated to promoting tourism and economic growth, Visit Tyler showcases the city's attractions, events, and amenities to visitors. The mission of Visit Tyler is to improve the quality of life of the citizens of Tyler through travel and tourism promotion and destination development. Visit Tyler is fully funded by hotel tax dollars paid by visitors. These funds are a designated tax used for promoting back to out-of-town and overnight visitors to Tyler.
About the Texas Association of Convention and Visitor Bureaus (TACVB):
The Texas Association of Convention and Visitor Bureaus (TACVB) connects destination organizations and tourism partners to the best in professional development, timely industry resources, and opportunities for collaboration and networking. The association’s mission is to elevate and empower members through education and collaboration.
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