Welcome to Tyler, Texas, The Rose Capital of America

Charming brick streets. Antique shops and unique specialty stores. Crystal-clear lakes. Challenging golf courses and scenic campgrounds. Tyler, Texas has something for everyone.

Centrally located in Northeast Texas, Tyler is a hub for the region and easily accessible to several major cities, making it the best choice for your next getaway, meeting, or group event in East Texas. We guarantee you’ll have a blooming good time! Amenities you can expect in Tyler include:

  • Wide variety of flexible and affordable accommodations
  • First-class service provided by our team of experts
  • Attractions and adventures fun for the whole family
  • The best culinary selection in East Texas

Request a Brochure or More Information.
We Look Forward To Hearing From You!


Diann Bayes


Oversees all aspects of Visit Tyler and manages conventions in the Tyler area.

(903) 595-7228

Email Diann

Susan Travis, TDM, CTE

Vice President, Tourism/Servicing

Manages tour groups and leisure travel for the Tyler area. Oversees servicing for all groups.

(903) 595-7229

Email Susan

Sheridan Smith

Vice President, Marketing/Communications

Oversees destination marketing for Visit Tyler.

(903) 595-7227

Email Sheridan

Cindy Smoak, TDM, STS

Executive Director, SPORTyler and The Earl Campbell Tyler Rose Award

Recruits new sporting events and promotes existing area sporting events.

(903) 595-7226

Email Cindy

Volunteer with Our Rose City Ambassador Program

Our new Rose City Ambassador Program is a great way for high school students to gain knowledge about Tyler, greet visitors, earn community service hours, and grow their communication skills. There are four opportunities each year to volunteer through this program with Visit Tyler. We hope you will apply to be our next Rose City Ambassador; the application deadline is January 31, 2022.

For more information and to download the Rose City Ambassador Program Application, click here.


The Visitor’s Center is located in the Plaza Tower in the heart of Downtown Tyler at 110 N. College Ave. Ste. 105.

Street parking is available; metered parking is free on the weekend and after 5pm on weekdays. The Visitor Center is open Monday-Friday, 10am-5pm; Saturday, 10am-3pm.


Whether flying or driving, Tyler is very easy to get to. Tyler is about 100 miles from DFW or Shreveport, Louisiana and 300 miles from Oklahoma City, Oklahoma.


Tyler is home to Tyler Pounds Regional Airport that is serviced by American Eagle.

Book Your Flight

Map of the airport

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